To be in the forefront of the top companies in your segment? Not bad, just employ new technologies to serve your business. Among them – the latest trend in the world of IT solutions – Smart TV which is certain to interest media, content-providers, advertising agencies and in perspective – any company which would like to own TV-based version of its web-store catalogs or even a web-site.

What can Smart TV offer?

Like a smartphone, a smart TV offers a number of "internet connected services" that normal televisions can't offer. It has the equivalent of a computer built into it, giving a greater number of services. These televisions offer apps, media streaming, web browsing, games and, perhaps most importantly, Video On Demand and Movie On Demand services. It enables you to browse the web, watch YouTube and catch up on social networking. Users can now search the Internet while watching TV and easily access web content through an intuitive user environment! Need more content? Wirelessly access content stored in your digital devices including digital cameras, mobile phones, and PCs, view them on your home’s largest screen with a simple click due to the system which is called DLNA. If you currently download a lot of video or music from the net, then the right smart TV can access that content directly without having to copy it onto a disk or USB stick!

Future of Smart TV services

Modern television is not only about to show videos on demand, but also to directly interact with the audience. Moreover, this personalized approach will certainly change the way TV is monetized, as users will have to pay for the personalized content of higher quality. According to some forecasts, all the TV companies will receive money directly from the viewer. Due to Smart TV, a new contextual advertising will become more interactive and focused on customer needs than ever before. It will indicate the products that are truly needed without cluttering the perception with useless information.
Every TV channel should consider Smart TV as a great opportunity to expand its audience by providing personalized content.
Undoubtedly, Smart TV can surpass the success of a smartphone, so make an advantage of this situation to develop your business.